Run your store. We'll grow it.
Nightcap Local Boost gets more local customers buying your best products — when they search on Google, scroll their phone, or look up at the free TVs on your wall. We pick the products, make the ads, run them everywhere, and show you exactly what each one sold.
No card. No commitment.
One promo. Everywhere they look.
This weekend at Sunrise Wine & Spirits
On Google
“liquor store near me”
On their phone
Tito's 1.75L · weekend deal
On your TV
Tito's 1.75L · $24.99
Tied back to your register
+38 sold
The Problem
The store down the street isn't better. It's just louder.
You run a store. You shouldn't have to be a marketer too — designing posts, running ads, guessing what works. That's our job.
People nearby don't know what you carry
The customers a few blocks away would come in — if they knew about the deal, the new arrival, or that you even carry it. Right now, they don't.
No time to post, design, or run ads
Between the register, deliveries, and everything else, 'do some marketing' never makes it to the top of the list. So it never happens.
Brand money is on the table
The brands on your shelves spend real money to get promoted locally. Without a way to run it and prove it, that money goes to someone else's store.
One promo engine. Every surface.
No new software. No posting. We build it from what already sells — then run it everywhere your customers are.
Connect your store
Whatever Nightcap you already have — POS, Delivery, register scans, or invoices — feeds the engine. Nothing new to set up.
We build it and run it
We read your real sales, pick the products worth pushing, design the promo, and launch it on Google, social, and your in-store screens.
You see what actually sold
Every promo tied back to your register — real units, real dollars. You see what moved, what it made you, and what to run again.
Everywhere they look
Three places your next customer is right now.
The same promo, run for you across every surface that matters — and one of them pays you back.
When they search
On Google & Maps
“Liquor store near me.” “Who has that bottle.” We make your store the answer on Google, on Maps, and when people ask AI where to buy nearby.
Only Nightcap can answer who has it in stock — because we know your shelves.
When they scroll
On Instagram & Facebook
Your best products, shown to nearby customers on the feeds they already check — posts and local ads, designed and scheduled for you.
Stay top of mind in your own neighborhood.
When they're in your store
On the free TVs on your wall
Your promos run on the screens automatically, with brand spots in between that pay you up to $2,500 a year. Available with any Nightcap product through our partner Taiv.
The one channel that pays you back.
See the free TVsThe right products, the right people — and proof it sold.
Local Boost isn't random posting. We promote what actually makes you money, to the people most likely to walk in — then tie every promo back to your register. Other tools show you “estimated reach.” We show you the 38 extra Modelo 12-packs you sold.
- Promotions built from your real best sellers and margins
- Every promo tied back to real register sales — not estimates
- Brand-funded promos when the brands you carry will pay
- Timed to game days, paydays, and holidays
- We create and run it everywhere — you just approve
The more Nightcap sees — your POS, delivery menu, register scans, or invoices — the sharper your picks get.
Sample Local Boost plan
Sunrise Wine & Spirits
This weekend's promos
Game-day Modelo 12-pack push
Your #1 weekend mover · +38 sold
Payday Tito's 1.75L offer
High margin, high velocity · +21 sold
New: Red Bull Summer Edition
Brand-funded
Simple, honest pricing
Free to start. Built to pay for itself.
Start with a free plan and free TVs. When Local Boost is moving product, it's $99 a month per store — and your screens can cover that before you sell a single extra bottle.
Start free
- Your first Local Boost plan, built from your shelves — no card
- Free TVs that pay you up to $2,500/year — available with any Nightcap product, through our partner Taiv
Local Boost · $99/mo per store
- We run your promos on Google, Maps, and social — designed, scheduled, and tied to real sales
- Any ad spend is yours to control and starts at $0 — we never spend a dollar you didn't approve
Up to $2,500
Your screens can earn / year
$1,188
Local Boost / year ($99/mo)
Pays for itself
before one extra sale
A fraction of a marketing agency — and unlike an agency, we run it for you and prove what it sold.
No card · 60-day money-back · cancel anytime · cheaper per store as you grow
See what your store could be promoting this weekend.
What happens after you submit
Within 24 hours
Alan emails you to learn your store, your neighborhood, and what you want to move.
We build your first plan
Your first local promo plan, built from your shelves: the products to push, where, and when.
You approve, we run it everywhere
Give the thumbs up and we launch — on Google, social, and your screens. Then you see exactly what each promo sold.
Get your free Local Boost plan
Tell us about your store. We'll build your first local promo plan — no commitment.
Tell us about your store
Two sides of the same store.
Local Boost grows your sales. Margin Guard protects your profits — by catching the vendor cost increases and broken margins eating them.
See Margin Guard